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Senior B2B Performance Marketing Specialist

  • On-site
    • Cairo, Al Qāhirah, Egypt
  • Marketing

Job description

We are looking for an experienced B2B Performance Marketing Senior Specialist with 6+ years of experience running and optimizing digital campaigns across global markets. The ideal candidate combines strong media buying, conversion tracking, analytics, CRM, and email marketing experience, with a solid understanding of complex B2B environments.

Key Responsibilities

  • Plan, manage, and optimize paid awareness and lead generation campaigns across multi-channels / Google Ads, LinkedIn Ads, and other relevant channels.

  • Improve campaign performance based on lead quality, conversion rates, pipeline, revenue, and ROI.

  • Audit and optimize conversion tracking using Google Tag Manager, GA4, Enhanced Conversions, and data layers.

  • Connect advertising data with CRM data to improve attribution, targeting, and campaign optimization.

  • Build and analyze campaign reports using GA4, Looker Studio, CRM platforms, and advertising platforms.

  • Support B2B email marketing campaigns, including nurturing, retargeting, reactivation, and campaign follow-up.

  • Use first-party and CRM data to improve audience targeting and conversion quality.

  • Stay up to date with new advertising technologies, AI tools, and digital marketing trends.

Job requirements

  • 6+ years of experience in media buying, performance marketing, or digital acquisition.

  • Strong hands-on experience with Google Ads and LinkedIn Ads.

  • Proven experience working in B2B environments, preferably across global markets.

  • Strong experience with Google Tag Manager, GA4, conversion tracking, and Enhanced Conversions.

  • Good understanding of data layers, event tracking, attribution, and CRM integrations.

  • Experience using CRM data to optimize marketing campaigns.

  • Experience running and analyzing B2B email marketing campaigns.

  • Strong analytical skills and the ability to connect campaign data with business outcomes.

  • Proven ability to manage campaigns against KPIs such as CPL, CAC, pipeline, revenue, and ROI.

  • Knowledge of programmatic advertising and industry/magazine advertising.

  • Experience with Looker Studio and advanced marketing reporting.

  • Strong understanding of AI tools for campaign analysis, optimization, research, and content support.

Nice to Have

  • HubSpot experience.

  • Experience in engineering, technology, industrial, or other technical B2B markets.

  • Experience with SEO and AEO.

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