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Digital Media Strategist

On-site, Hybrid
  • Cairo, Al Qāhirah, Egypt

Job description

We are seeking a part-time Digital Media Strategist to join our innovative team. If you have a passion for developing and executing digital media strategies that drive engagement and conversions, this role is for you. As a Digital Media Strategist, you will be responsible for managing our social media channels, planning media buying strategies, and optimizing our digital marketing campaigns across platforms such as Google, YouTube, LinkedIn, and Meta.

Job description

  • Develop and execute comprehensive digital media strategies to achieve marketing goals.
  • Manage and optimize social media accounts to increase engagement and followers.
  • Plan and execute media buying strategies across Google, YouTube, LinkedIn, and Meta.
  • Implement and manage tracking systems to monitor campaign performance across all channels.
  • Monitor and analyze digital campaign performance using analytics tools.
  • Develop a content calendar and align distribution with the schedule and campaign objectives.
  • Collaborate with the content team to create engaging and relevant content.
  • Conduct market research to identify trends and opportunities for growth.
  • Implement A/B testing to improve campaign effectiveness.
  • Manage digital advertising budgets and optimize spend for maximum ROI.
  • Stay updated with the latest digital marketing trends and technologies.
  • Prepare and present regular reports on digital media performance.

Job requirements

What we're looking for

  • At least 4 years of experience in digital media strategy and execution for multi-national audiences.
  • Strong understanding of social media platforms and digital advertising.
  • Experience with media buying and digital campaign management across Google, YouTube, LinkedIn, and Meta.
  • Proficiency in digital analytics tools (e.g., Google Analytics, Facebook Ads Manager, Linkedin Campaigns Manager).
  • Experience with HubSpot is required.
  • Experience in implementing and managing tracking systems across digital channels.
  • Excellent written and verbal communication skills.
  • Proficiency in English is required.
  • Strong copywriting skills are a big plus.
  • Ability to analyze data and provide actionable insights.
  • Strong organizational and time management skills.
  • Experience in B2B marketing is required.
  • Experience in technology related industries is a big plus.
  • Bachelor's degree in Marketing, Communications, or a related field is preferred.

Application process

To apply, please submit your resume, a cover letter outlining your experience and why you are a great fit for this role, and a portfolio of digital media campaigns, social media pages, or projects that you have worked on.